ABA-PGT: Website + SEO Copywriting
ABA-PGT is a manufacturer of precision plastic gears. Like many clients in the Engineering industry, they found themselves in need of a copywriter who could quickly get up to speed on their technical jargon and complex subjects…but who could also write in a concise and entertaining way that appeals to their targets. And show up in search engines of course!
Boston Ice Dam Guys: Website Copywriting
This ice dam removal company hired me to write all new content for their website. Rather than taking a hard sales approach, the text takes a more informational and helpful tone. How? By focusing on the benefits the Ice Dam Guys offer to their targets…and delivering their message in an educational way that’s relevant to their audience’s needs.
Victor Group: Direct Mailer + Flyer copywriting
Many times in B2B marketing, companies forget that the best way to capture their audiences’ attention (and keep it!) is to speak directly to their targets right from the opener. Immediately explain how your products and services will benefit them and you will pique their interest. The flyer and direct mailer here are just two examples of keeping your target’s interests at the forefront of your marketing materials.
UTC Fire & Security: Brand Development + Tagline
The goal of this tagline was to directly and concisely describe this new product in order to balance out its more abstract name. Helped with the brand strategy, personality, and logo development for this high tech product.
Victor Group: Brand Development Copywriting
Helped with the rebranding of this textile manufacturing company, including its marketing strategy, brand personality, and positioning. Worked on the writing and editing of their new strategic marketing guide. The flyer and direct mailer shown above are just two of many elements we developed as a result of the rebrand.
Degree Controls : Microsite, Target Interviews, Competitor Analysis
Degree Controls is an airflow control manufacturer with over a dozen very different target markets. They decided to create 4 micro sites in order to speak directly to each market. Before developing these sites, I was asked to design custom questionnaires for each of the 4 target segments and conduct all the interviews. I wrote and presented a detailed PowerPoint that included a competitor analysis, market research findings, and target interview results for each of the four markets. After the presentation, I was then asked to help develop much of the text for their 4 microsites.
The Lilac Museum: Tagline
The client loved their French tagline, but called on me when they discovered that the literal English translation was “Where nature is perfumed”. The objective was to develop a new tagline that captured the essence of their Lilac flower museum and incorporate the concepts of smell and nature.
Bardobec: Brand development + Direct Mailer
Helped develop the new brand, "B-Chroma", for this manufacturer's new line of stained cedar shingles. The vibrant paint colors and their punchy names drew in three times the traffic at their annual trade show. Bardobec even snagged some free targeted publicity from trade magazine websites such as HBSdealer.com.
Data Rack Controllers: Microsite
This microsite was developed so that this client could speak directly to their data rack control targets. I worked on the strategic development, segmentation, brand personality, and copywriting for this web project.
ABA-PGT: Case Studies
Edited and organized 10 case studies for the gear manufacturer's new website. Breaking up the text with headers and bullets is what keeps this text informative, clear, and easy to read.